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Media Planning
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Our Strategic Marketing and Media Planning Group is a media-neutral planning resource. The group is responsible for developing comprehensive business and consumer marketing strategies, and then creating tactical media plans to seamlessly execute the strategy.

Realizing that no two clients or campaigns are the same, Apilogix offers unique insight and sound media recommendations that are custom-built solutions designed to achieve clients' marketing objectives. The process includes a rigorous, disciplined approach that delivers results.

Apilogix doesn't take a cookie-cutter approach to media planning. Rather, we start with a comprehensive set of questions, such as:

• What has been done in the past?

• Who are we trying to reach? (demographic and psychographic approaches/targets)

• What are the measurable metrics for success?

• Who is the competition? What / how are they doing online?

In approaching each media plan as a unique challenge, we are able to put ourselves into the shoes of potential consumers and understand where these consumers live online. Our experience has shown that building a flexible and high-quality media plan is more than targeting endemic and broad reach sites. Niche sites with loyal and passionate followings are key to engaging your potential consumer in a clutter-free, relevant environment – Apilogix believes leveraging the "long tail" potential of the internet is essential to brand health and solid ROI.

We partner with several local media companies to offer media planning and placement to our clients. We work closely with our partners to ensure a consistent and effective marketing campaign that is on plan, on brand and on budget. Our partners have relationships with local, regional and national publications, broadcast and outdoor advertising reps which allow them to offer the best rates and placements for our clients.

Mass media is not for everyone and can often be expensive and yield low returns. We carefully assess your needs to determine if mass media is the right fit for you and will help you achieve your goals in a cost effective manner.

Media planning services include:

• Planning Recommendations

• Space Reservations

• Print, Radio, TV and Outdoor

• On-going Monitoring

• Post-buy Reporting and Evaluation

Give us a call and we can discuss your unique situation and how lodestar marketing group can help you maximize your marketing investment.

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